Look Inside
Source code
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Source code on GitHub
Slideshare: Maximise Customer Retention
Fighting churn with Data - Subscription Entrepreneur podcast
Blog - Fighting Churn With Data
The Meaning of the Churn Rate
🎙️ Carl S. Gold interviewed
Forecasting Churn Risk with Machine Learning, Part 1
Forecasting Churn Risk with Machine Learning, Part 2
🎙️ Interview with Carl S. Gold
🎙️ Fighting Churn with Data Science | Carl Gold, PhD
🎙️ Rapid Data-Driven Sales Maximization and Churn Reduction
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ePub + Kindle available Dec 7, 2020
The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.This book is a rarity. Lucid, compelling, and even funny. Mandatory reading for anyone running a subscription-based business. Buy a copy for your boss.
About the Technology
Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover—or “churn”—is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and learn to catch customers before they leave.About the book
Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold’s methods, you’ll reap the benefits of high customer retention.placing your order...
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