Churn Analysis

This project is part of the Fighting Churn with Manning's liveBook Data bundle.
prerequisites
basic Python • basic PostgreSQL
skills learned
create a data set from raw data stored in a database • visualize how different customer metrics relate to the outcome of churn • analyze different customer behaviors
Carl Gold
2 weeks · 10-15 hours per week · INTERMEDIATE
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liveProject This project is part of the Fighting Churn with Manning's liveBook Data bundle. liveProjects give you the opportunity to learn new skills by completing real-world challenges in your local development environment. Solve practical problems, write working code, and analyze real data—with liveProject, you learn by doing. These self-paced projects also come with full liveBook access to select books for 90 days plus permanent access to other select Manning products. $19.99 $29.99 you save: $10 (33%)
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In this liveProject, you’ll analyze a data set of customers metrics to uncover patterns and behaviors that indicate customer churn. You’ll determine key details like rate of retention, and analyze your data to determine which metrics are associated with customers leaving and customers staying loyal. You’ll analyze how customer behaviors are related to one another, and see if you can expand on your datasets functionality to find new metrics that indicate churn.
This project is designed for learning purposes and is not a complete, production-ready application or solution.

book resources

When you start your liveProject, you get full access to the following books for 90 days.

project author

Carl Gold
Carl Gold is the senior data science manager for financial startup Migo.money. He has previously worked as chief data scientist for Zuora, the industry-leading subscription management platform. He has a PhD from the California Institute of Technology.

prerequisites

This liveProject is suitable for anyone with a basic background in programming and data analysis, who wants to really make a difference to a business's churn. To begin this liveProject you will need to be familiar with:

TOOLS
  • Basic Python
  • Basic PostgreSQL

you will learn

In this liveProject, you’ll master practical techniques from wrangling a raw set of data into something usable by your company in fighting churn.

  • Create a data set from raw data stored in a database
  • Visualize how different customer metrics relate to the outcome of churn
  • Analyze how different customer behaviors relate to each other
  • Practice scientific thinking to design new customer metrics

features

Self-paced
You choose the schedule and decide how much time to invest as you build your project.
Project roadmap
Each project is divided into several achievable steps.
Get Help
While within the liveProject platform, get help from other participants and our expert mentors.
Compare with others
For each step, compare your deliverable to the solutions by the author and other participants.
book resources
Get full access to select books for 90 days. Permanent access to excerpts from Manning products are also included, as well as references to other resources.
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