Fighting Churn

Customer Behavior you own this product

This project is part of the liveProject series Fighting Churn with Manning's liveBook Data
basic Python • basic PostgreSQL
skills learned
loading data into a database • design and calculate customer metrics • perform quality assurance analytics
Carl Gold
1 week · 12-15 hours per week · INTERMEDIATE
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liveProject This project is part of the liveProject series Fighting Churn with Manning's liveBook Data liveProjects give you the opportunity to learn new skills by completing real-world challenges in your local development environment. Solve practical problems, write working code, and analyze real data—with liveProject, you learn by doing. These self-paced projects also come with full liveBook access to select books for 90 days plus permanent access to other select Manning products. $19.99 $29.99 you save $10 (33%)
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In this liveProject, you’ll clean and process data from Manning’s liveBook platform and prepare it for investigatory analysis to discover causes of customer churn. You’ll load a raw data dump of customer behavior data into PostgreSQL for analysis, categorize and check the event records for bad data, and calculate a basic set of interpretable customer metrics. Some SQL skills and a little Python is all you need to produce a clean and easy-to-interpret data set of customer behavior.
This project is designed for learning purposes and is not a complete, production-ready application or solution.

book resources

When you start your liveProject, you get full access to the following books for 90 days.

project author

Carl Gold
Carl Gold is the senior data science manager for financial startup He has previously worked as chief data scientist for Zuora, the industry-leading subscription management platform. He has a PhD from the California Institute of Technology.


This liveProject is suitable for anyone with a basic background in programming and data analysis, who wants to really make a difference to a business's churn. To begin this liveProject you will need to be familiar with:

  • Basic Python
  • Basic PostgreSQL

you will learn

In this liveProject, you’ll master practical techniques from wrangling a raw set of data into something usable by your company in fighting churn.
  • Loading data into a database and analyzing loaded data with SQL and Python
  • Feature engineering to design and calculate customer metrics with SQL
  • Perform quality assurance analytics with SQL data collection and Python analytics and visualization
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    You choose the schedule and decide how much time to invest as you build your project.
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    Get Help
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    book resources
    Get full access to select books for 90 days. Permanent access to excerpts from Manning products are also included, as well as references to other resources.