Don’t let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you’ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers
This book is priceless source of hands-on gained insights in analyzing and dealing with churn-related problems. The case studies are pure gold.
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This book is a really comprehensive deep dive into an important topic.
This book is great and it is probably the more comprehensive material around on fighting churn.
I really loved the way the book is organized. It has taken a single problem area and have gone through it step by step explaining how data science can help us minimize churn.