Carl Gold

Carl Gold is Chief Data Scientist at Zuora, Inc. (NYSE: ZUO). Zuora is a comprehensive subscription management platform and newly public Silicon Valley unicorn with more than 1,000 customers worldwide. Zuora’s clients come from a wide range of industries, including software (Software as a Service, or SaaS), media, travel services, consumer packaged goods, cloud services, Internet of Things (IoT), and telecommunications. Zuora is widely recognized as a leader in all things pertaining to subscriptions and recurring revenue. Carl joined Zuora in 2015 as Chief Data Scientist and created the predictive analytics system for Zuora’s subscriber analysis product, Zuora Insights.

books by Carl Gold

Fighting Churn with Data
  • November 2020
  • ISBN 9781617296529
  • 504 pages
Included with a Manning Online subscription
  • printed in black & white
  • Available translations: Korean, Russian, Simplified Chinese
catalog / Data Science / Data Analysis / Data Analytics

Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold’s methods, you’ll reap the benefits of high customer retention.