Churn is the bane of any subscription business, with hard-won customers vanishing every month and taking their fees with them. In this series of liveProjects, you’ll explore techniques for counteracting churn using data derived from Manning’s own liveBook reader’s platform. You’ll analyze engagement data to find out what keeps customers coming back, and how to spot signs a customer is about the leave. Each project in this series covers a self-contained technique for battling churn, so you can pick and choose the skills most relevant to your career.
This liveProject is suitable for anyone with a basic background in programming and data analysis, who wants to really make a difference to a business's churn. To begin this liveProject you will need to be familiar with the following:
In this liveProject, you’ll master practical techniques from wrangling a raw set of data into something usable by your company in fighting churn.