Sentiment Analysis and Natural Language Processing for Marketing

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prerequisites
intermediate Python • beginner scikit-learn • beginner PyTorch • basics of NLP • basics of deep learning
skills learned
perform sampling from imbalanced data • dictionary-based sentiment analysis • analyze reviews with deep learning • compare classifier performance
Orsolya Putz and Zoltan Varju
5 weeks · 8-10 hours per week · ADVANCED
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In this liveProject, you’ll step into the role of a Natural Language Processing Specialist working in the Growth Hacking Team of a new video game startup. Your team wants to massively accelerate your company’s early growth by acquiring huge numbers of customers at the lowest possible cost. To help tailor marketing messages, your boss has asked you to map the market and find out how customers evaluate your competitors’ products. Your challenge is to create a sentiment analyzer that will give a deeper understanding of customer feedback and opinions. To do this, you’ll need to download and create a dataset from Amazon reviews, build an algorithm that will determine whether a review is positive or negative, evaluate your analyzer's performance against star ratings, and lay out your findings in a report for your manager.

This project is designed for learning purposes and is not a complete, production-ready application or solution.
liveProject Amal Menzli shares what she likes about the Manning liveProject platform.

project authors

Orsolya Putz
Orsolya Putz holds a PhD in Cognitive Linguistics and devotes herself to cognitive sciences. Currently, she is an assistant lecturer at Eötvös Loránd University, Budapest, and the co-founder of Crow Intelligence, a boutique consultancy specializing in NLP and AI. Her main research areas are cognitive metaphor theory, text analytics, and cognitive background of biases in human and machine models. She also worked as a linguistic expert on various text analytics projects.
Zoltan Varju
Zoltán Varjú has been working as an expert in Natural Language Processing for 15 years. He was the head of several text analytics and enterprise search projects in the financial and health sectors. Having led Data Science and NLP teams at small companies, large corporations, and NGOs, now he is building his own enterprise, called Crow Intelligence, a boutique consultancy specialized in NLP and AI. He is the founder of the Hungarian Natural Language Processing Meetup.

prerequisites

This liveProject is for intermediate Python programmers who are familiar with data science. You will need to know the basics of statistics and machine learning. Previous encounters with NLP, neural networks, and PyTorch will be useful, but not essential. You’ll use the Google Collaboratory (Colab) environment for this project to access a free cloud-based GPU. To get the most out of the project, you should be familiar with:

TOOLS
  • Python standard library
  • Basics of pandas, min. version 1.1.5
  • Basics of Jupyter Notebook
  • Basics of Colab
  • Basics of scikit-learn, min. version 1.0.1
TECHNIQUES
  • Basics of machine learning
  • Basics of neural networks

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