Take control of your personal data. Learn how companies manipulate and exploit your data and what you can do to access, delete, and monetize it yourself.
Data for All
empowers anyone—from tech experts to the general public—to control how third parties use your personal data. Inside this groundbreaking guide, you will learn about:
- The types of data you generate with every action, every day
- Where your data is stored, who controls it, and how much money they make from it
- How you can manage access and monetization of your own data
- Restricting data access to only companies and organizations you want to support
- The history of how we think about data, and why that is changing
- The new data ecosystem being built right now for your benefit
The data you generate every day makes big companies rich. In Data for All
, bestselling author John K Thompson outlines how this one-sided data economy is about to come to a dramatic end. Thompson pulls back the curtain to reveal the true nature of data ownership, and how you can turn your data from an exploited resource into a financial asset.
about the technology
For years, companies have had free rein use every click, purchase, and “like” you make to earn money. Now, across the globe new laws have been written, passed, and are coming into force that give you—the individual—the right to access, delete, and monetize your own data. This book provides a vision of how you can use these laws, regulations, and services to directly benefit from your data in new and lucrative ways.
about the book
Both a handbook and a manifesto, Data for All
is a must-read for anyone who wants to take control of their personal data. It lays out how businesses collect, use, and exploit your data, and clearly explains the legislation that will overturn the existing system. Follow John Thompson’s direct and accessible guidance, and you’ll completely change your relationship with your data.
In this fascinating book, you will learn how to oversee who accesses your data, how much different types of data are worth, and how to keep private details private. You’ll soon stop being a passive source of free data, and start earning a “data dividend”—hundreds or thousands of dollars paid out simply for your daily online activities.
about the reader
For anyone who is curious or concerned about how their data is used, and what they can do to reclaim ownership. No technical knowledge required.
about the author
John K. Thompson
is an international technology executive with over 35 years of experience in the fields of data, advanced analytics, and artificial intelligence (AI). He was an executive partner at Gartner, and he was responsible for the advanced analytics business unit of the Dell Software Group. John is the author of Analytics Teams: Harnessing analytics and artificial intelligence for business improvement
and co-author of Analytics: How to win with Intelligence
. He holds a bachelor of science degree in computer science from Ferris State University and an MBA in marketing from DePaul University.