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Website Owner's Manual
Paul A. Boag
Foreword by Ryan Carson
  • October 2009
  • ISBN 9781933988450
  • 296 pages
  • printed in black & white

Great book! Step-by-step overview of website creation and management.

Aleksey Nudelman, C# Computing, LLC

Just because you're responsible for your organization's web presence doesn't mean you know how to build a website. The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development. Website Owner's Manual is a book for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble.

Table of Contents detailed table of contents



about this book

author online

about the author

1. The secret to a successful website

Discover your missing manual

Principle 1. Balance conflicting priorities

Principle 2. Define your role

Principle 3. Plan for the future

2. Stress-free planning

Keep your planning lightweight

Don’t plan in a bubble

Measure success

Know your site

Check out the competition

Prioritizing your users

3. The perfect team

Choose when to outsource

Clearly define your project

Write an effective brief

Avoid disasters

Select the perfect team

4. Differences over design

Too many cooks: subjective design

The fight for home-page real estate

Corporate branding

The challenges of layout

5. Creating killer content

Learn the importance of context

Reduce or remove

Scannable and approachable

6. User-centric design

The profit and loss of usability

Bargain-basement usability

Run an effective test session

Fix the problems

7. Ensuring access for all

Identify the cowboys

A matter of style

Never turn away users (or Google)

Create an accessibility policy

8. Taking control

The pros and cons of a CMS

Establish your requirements

Examine your options

Make your selection

9. Decoding technobabble

Understand the web

Grapple with the browser

Host your site

10. Driving traffic 194

Become number 1 on Google

Go beyond the search engine

Measure success

11. Engaging your visitors

The power of community

The right tool for the job

Successful communication

Foster a community

12. Planning for the future

A broken model

A broken relationship

Target emerging platforms

Stay informed


About the book

Website Owner's Manual helps you form a vision for your site, guides you through the process of selecting a web design agency, and gives you enough background information to make intelligent decisions throughout the development process. This book provides a jargon-free overview of web design, including accessibility, usability, online marketing, and web development techniques. You'll gain a practical understanding of the technologies, processes, and ideas that drive a successful website.

What's inside

  • Secrets to a successful website
  • Defining roles and evaluating objectives
  • Planning and measuring your success
  • Page design and branding
  • Layout challenges
  • Creating killer content
  • User testing
  • Content management systems
  • Web design best practices
  • Domains and hosting
  • Website promotion explained
  • Techniques for engaging visitors

About the reader

Using Website Owner's Manual, you'll master the vocabulary and concepts you need to discuss how your website dovetails with the needs of your business. This book will help you work confidently with the designers and developers building and maintaining your site so you can concentrate on what your website needs to do.

About the author

Paul Boag has been guiding clients through the process of developing websites for over a decade and has worked with a wide cross section of clients from both the commercial and public sectors. He currently runs a web design company called Headscape. When not doing client work he speaks on the subject of web design both in the UK and abroad. He also hosts the longest running and most popular web design podcast over at boagworld.com. Between speaking engagements Paul writes articles for a number of web design publications.

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