Think Like a Startup Founder you own this product

Anecdotes of an incorrigible technology entrepreneur
Jothy Rosenberg
  • MEAP began January 2023
  • Publication in July 2024 (estimated)
  • ISBN 9781633438422
  • 312 pages (estimated)
  • printed in black & white

pro $24.99 per month

  • access to all Manning books, MEAPs, liveVideos, liveProjects, and audiobooks!
  • choose one free eBook per month to keep
  • exclusive 50% discount on all purchases

lite $19.99 per month

  • access to all Manning books, including MEAPs!

team

5, 10 or 20 seats+ for your team - learn more


Look inside
Discover the good, the bad, and the ugly of succeeding with a tech startup from nine-time company founder Jothy Rosenberg.

Think Like a Startup Founder is full of essential advice for anyone aspiring to start or run their own technology company, including how to:

  • Succeed as a first-time CEO
  • Pitch and raise money from various types of investors
  • Develop a go-to-market strategy
  • Create a strong positive culture
  • Understand what makes a VC tick
  • Write an elevator pitch
  • Understand investment deal terms
  • Hone and align teams
  • Effectively downsize or wind down a company
  • Position a company to be acquired

Jothy Rosenberg is an incorrigible technology entrepreneur. As the founder of nine companies, he’s experienced both the stunning success of $100 million sales and the inevitable setbacks that any startup faces. In Think Like a Startup Founder: Anecdotes of an incorrigible technology entrepreneur Jothy tells stories from his decades in business that will give guidance, insight, and inspiration to anyone who’s ever thought of founding or running a company. Every story recounts a success or mistake that becomes a vital lesson to any aspiring founder. You’ll benefit from Jothy’s unvarnished truth-telling about investors, boards, successes, failures, and more.

about the technology

Almost every developer has dreamed about starting their own company. The cold reality is that nine out of ten startups fail. If you’ve ever thought about tech entrepreneurship, this guide will give you a great head start by answering important questions you didn’t even know you should be asking.

about the book

Think Like a Startup Founder is full of dozens of insightful and intriguing anecdotes taken from Jothy Rosenberg’s experience as a technology entrepreneur. Part memoir and part survival guide, it covers everything that a new founder/CEO needs to prepare for. You’ll benefit from detailed advice on selecting investors and pitching venture capitalists, developing an effective go-to-market strategy, and mastering the leadership skills you’ll need to be a great CEO. You’ll even learn how to handle the challenges that topple less-prepared startups, from effective methods for downsizing to weathering global crises like the COVID-19 pandemic.

about the reader

For anyone interested in technology entrepreneurship—no specialist knowledge required.

about the author

Jothy Rosenberg has been an entrepreneur since 1988 and has founded and run nine technology startups—two of which had exits of over $100 million. He was the general manager of Borland’s Developer Division from 1992 to 1997, where he led Borland's Languages division, including Delphi, C++Builder, and JBuilder. He has a PhD in computer science, and he has authored two technical books, a business book, a memoir, and a children's book. Jothy is the creator of the Who Says I Can’t series on YouTube, and he established and runs the Who Says I Can’t Foundation.

choose your plan

team

monthly
annual
$49.99
$499.99
only $41.67 per month
  • five seats for your team
  • access to all Manning books, MEAPs, liveVideos, liveProjects, and audiobooks!
  • choose another free product every time you renew
  • choose twelve free products per year
  • exclusive 50% discount on all purchases
  • Think Like a Startup Founder ebook for free

choose your plan

team

monthly
annual
$49.99
$499.99
only $41.67 per month
  • five seats for your team
  • access to all Manning books, MEAPs, liveVideos, liveProjects, and audiobooks!
  • choose another free product every time you renew
  • choose twelve free products per year
  • exclusive 50% discount on all purchases
  • Think Like a Startup Founder ebook for free