David Joosten

David H. Joosten is a recognized expert in first-party data and technology. He advises Fortune 500 companies in industries ranging from financial services to technology, retail, e-commerce, sports, and media. He combines a deep knowledge of data science with practical marketing applications to drive business growth.

As the Co-Founder of GrowthLoop, David has pioneered technology-first solutions in partnership with companies like Snowflake, Google Cloud, and AWS to enhance data capabilities in marketing, including advanced segmentation, measurement, and predictive modeling. GrowthLoop serves marketing teams at major companies such as Indeed, NASCAR, the Boston Red Sox, and Google.

David started his career as a Product Marketing Manager at Google. He earned his BA in Economics from Harvard and later completed a Master’s in Computer Science at Stanford with a specialization in data science and cloud computing systems. This combination has helped David build bridges between marketers and technologists seeking to solve challenging first-party data problems at organizations large and small.

In his free time, David enjoys spending time with his wife and three children. He loves our national parks and spending time in Spain with family and friends. This book draws on his extensive experience and vision, aiming to equip marketers with the necessary tools and insights to use first-party data most effectively.

books by David Joosten

First-Party Data Activation
  • May 2025
  • ISBN 9781633436367
  • 264 pages
Included with a Manning Online subscription
  • printed in black & white
catalog / Software Development / Software Engineering / Security and Privacy / Identity Management

First Party Data Activation introduces techniques to collect and act on first-party data to drive growth—all with your customer’s consent. You’ll start with the basics of privacy-centric marketing, including the evolving regulations around data collection and usage. Then, you’ll explore concrete techniques for gathering, storing, and analyzing first-party data to level up targeting and personalization, including how to use AI agents and applications effectively. Along the way, you’ll also develop a first-party data platform that provides a clear view of your customers to your marketing tools and teams.