Vadim Grin

Vadym Grin is the head of design at Atolls. He has worked in the digital product field for over 12 years at companies such as Adjust, Groupon, OLX Group, and MacPaw. He has also served as a lecturer at the educational institution for designers in Ukraine, mentored and tutored designers for the past three years, and contributed to several well-known community publications, including UX Collective, UX Planet, and Muzli. Vadym holds a master's degree in sociology.

books by Vadim Grin

Emotional Digital Design

  • MEAP began October 2024
  • Last updated March 2025
  • Publication in July 2025 (estimated)
  • ISBN 9781633436831
  • 225 pages (estimated)
  • printed in black & white

Emotional Digital Design shows you how to harness tested principles of cognitive science and human psychology to create positive emotional experiences for users of your apps and websites. Written in an engaging style and filled with compelling visuals, you'll appreciate the book's practical examples, real-world screenshots, and hands-on exercises—from optimizing mobile apps to developing your own design vision. Discover how Gestalt psychology guides human perception, leverage behavioral science for better UI/UX, and learn how cognitive psychology can help you create products users can't resist!