Vadim Grin

Emotional Digital Design shows you how to harness tested principles of cognitive science and human psychology to create positive emotional experiences for users of your apps and websites. Written in an engaging style and filled with compelling visuals, you'll appreciate the book's practical examples, real-world screenshots, and hands-on exercises—from optimizing mobile apps to developing your own design vision. Discover how Gestalt psychology guides human perception, leverage behavioral science for better UI/UX, and learn how cognitive psychology can help you create products users can't resist!