Oscar Kennis

Oscar Kennis is the founder of OpsAngels Consultancy, a technology solutions firm specializing in designing and implementing high-impact data and AI strategies. With more than 18 years in the technology sector, he has developed deep expertise in architecting and managing enterprise platforms both on-premises and in the cloud—including Google Cloud, AWS, Azure, Databricks, and Snowflake. His portfolio spans multiple industries, from fintech, telecommunications, and healthcare to media, e-commerce, insurance, retail, and martech.

In partnership with major cloud providers, Oscar has led end-to-end modernization initiatives, ranging from replatforming analytics systems to unifying business intelligence across entire organizations. He stays current with the latest developments in data management, analytics, and digital strategy, ensuring his guidance reflects advanced solutions that help organizations optimize operations, enhance customer experiences, and drive sustainable growth.

Oscar resides in the San Francisco area with his family and their furry cat, who often keeps him company during late-night coding sessions.

books by Oscar Kennis

First-Party Data Activation
  • May 2025
  • ISBN 9781633436367
  • 264 pages
Included with a Manning Online subscription
  • printed in black & white

First Party Data Activation introduces techniques to collect and act on first-party data to drive growth—all with your customer’s consent. You’ll start with the basics of privacy-centric marketing, including the evolving regulations around data collection and usage. Then, you’ll explore concrete techniques for gathering, storing, and analyzing first-party data to level up targeting and personalization, including how to use AI agents and applications effectively. Along the way, you’ll also develop a first-party data platform that provides a clear view of your customers to your marketing tools and teams.