Christophe De Greift

Christophe De Greift is a senior expert in business analytics and artificial intelligence who helps organizations turn AI ambition into measurable results. With top-tier training from Boston Consulting Group and London Business School, hands-on analytics leadership at Amazon, and advanced studies in Statistics & Data Science through MITx, Christophe bridges strategy, technology, and execution. Since 2015, he has worked with large enterprises and growing organizations to convert boardroom vision into testable AI initiatives.

books by Christophe De Greift

Look Before You Leap
  • MEAP began April 2026
  • Last updated April 2026
  • Publication in Fall 2026 (estimated)
  • ISBN 9781633434035
  • 250 pages (estimated)
Included with a Manning Online subscription
  • printed in black & white
catalog / Data Science / AI
resources: Book forum

How can you be sure your next AI project is worthwhile before you build it? Look Before You Leap offers a repeatable go/kill/pivot decision framework you can apply to any AI project, from classical machine learning to generative AI agents. It unifies design, strategy, and finance assessments with engineering feasibility into a fast, evidence-based way to determine which AI ideas deserve resources and which are best avoided!

Look Before You Leap: A manager’s guide to testing AI ideas before committing teaches you how to make evidence-based investment decisions on AI projects. Author Christophe De Greift guides you through examples in real estate, retail, manufacturing, finance, and more. You'll learn to apply one-page canvases, problem-solving frameworks, readiness and maturity scorecards, stakeholder interview guides, prioritization models, editable AI prompts, and other practical tools, all with explicit criteria built in. The result is de-risked AI projects that serve real user needs, create measurable business value, and can be delivered with the data and tools easily available to your organization.