Cari Jacobs

Cari Jacobs has been working in information technology for nearly 30 years. Her experience includes datacenter operations, Unix administration, and production application support. In 2014, she joined IBM’s Watson division. As a cognitive engineer/solution architect, she has consulted on and delivered conversational AI solutions for dozens of Fortune 500 companies. She has also worked with many other national brands, regional businesses, government agencies, universities, and startup companies. She loves to learn and share her knowledge. Her hobbies include kayaking, photography, and Brazilian jiu jitsu.

books by Cari Jacobs

Effective Conversational AI

  • April 2025
  • ISBN 9781633436404
  • 328 pages
  • printed in black & white

Effective Conversational AI teaches you how to build great chatbots that perform reliably even at enterprise scale. In it, you’ll learn how to clarify user intent using LLMs, respond accurately to unanticipated input, and use Retrieval Augmented Generation to keep responses up to date. Along the way, you’ll discover how to establish a feedback loop for continuous quality improvement and master techniques to integrate GenAI safely into conventional chatbot designs.