Generative AI in Action presents concrete examples, insights, and techniques for using LLMs and other modern AI technologies successfully and safely. In it, you’ll find practical approaches for incorporating AI into marketing, software development, business report generation, data storytelling, and other typically-human tasks. You’ll explore the emerging patterns for GenAI apps, master best practices for prompt engineering, and learn how to address hallucination, high operating costs, the rapid pace of change and other common problems.