Contents
foreword
preface
about this book
author online
about the author
Chapter 1 The secret to a successful website
Discover your missing manual 3
Principle 1. Balance conflicting priorities
Principle 2. Define your role
Principle 3. Plan for the future
Chapter 2 Stress-free planning
Keep your planning lightweight
Don’t plan in a bubble
Measure success
Know your site
Check out the competition
Prioritizing your users
Chapter 3 The perfect team
Choose when to outsource
Clearly define your project
Write an effective brief
Avoid disasters
Select the perfect team
Chapter 4 Differences over design
Too many cooks: subjective design
The fight for home-page real estate
Corporate branding
The challenges of layout
Chapter 5 Creating killer content
Learn the importance of context
Reduce or remove
Scannable and approachable
Chapter 6 User-centric design
The profit and loss of usability
Bargain-basement usability
Run an effective test session
Fix the problems
Chapter 7 Ensuring access for all
Identify the cowboys
A matter of style
Never turn away users (or Google)
Exceed your legal obligations
Create an accessibility policy
Chapter 8 Taking control
The pros and cons of a CMS
Establish your requirements
Examine your options
Make your selection
Chapter 9 Decoding technobabble
Understand the web
Grapple with the browser
Host your site
Chapter 10 Driving traffic 194
Become number 1 on Google
Go beyond the search engine
Measure success
Chapter 11 Engaging your visitors
The power of community
The right tool for the job
Successful communication
Foster a community
Chapter 12 Planning for the future
A broken model
A broken relationship
Target emerging trends
Target emerging platforms
Stay informed
Index
