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| Manning Early Access Program |
Website Owner's Manual Paul A. Boag MEAP Release: May 2008 Softbound print: March 2009 (est.) | 300 pages ISBN: 1933988452 |
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| Start Reading Website Owner's Manual today through the Manning Early Access Program | |||
| MEAP OPTIONS* | |||
| MEAP + Ebook only - $22.50 | |||
| MEAP + Print book + Ebook Combo - $39.99 | |||
| Print book only - $34.99 (Not yet available for order) | |||
| 5-pack Print book - 25% off - $131.22 (Not yet available for order) | |||
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Table of Contents, MEAP Chapters & Resources
| Table of Contents | Resources |
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1. The secret to a successful website - FREE
2. Stress free planning - AVAILABLE 3. Don't forget the explosives expert - AVAILABLE 4. Differences over design - AVAILABLE 5. Creating killer content - AVAILABLE 6. User centric design - AVAILABLE 7. Ensuring best practice - AVAILABLE 8. Taking control - AVAILABLE 9. Explaining web design "techno babble" 10. Where to begin in website promotion 11. Basic techniques for engaging with visitors 12. Planning for the future |
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DESCRIPTION
Just because you're responsible for your organization's web presence doesn't mean you know how to build a website. The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development. Website Owner's Manual is a book for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble.
Website Owner's Manual helps you form a vision for your site, guides you through the process of selecting a web design agency, and gives you enough background information to make intelligent decisions throughout the development process. This book provides a jargon-free overview of web design, including accessibility, usability, online marketing, and web development techniques. You'll gain a practical understanding of the technologies, processes, and ideas that drive a successful website.
WHAT'S INSIDE
- Secrets to a successful website
- Defining roles and evaluating objectives
- Planning and measuring your success
- Page design and branding
- Layout challenges
- Creating killer content
- User testing
- Content management systems
- Web design best practices
- Domains and hosting
- Website promotion explained
- Techniques for engaging visitors
Using Website Owner's Manual, you'll master the vocabulary and concepts you need to discuss how your website dovetails with the needs of your business. This book will help you work confidently with the designers and developers building and maintaining your site so you can concentrate on what your website needs to do.
About the Authors
Paul Boag has been guiding clients through the process of developing websites for over a decade and has worked with a wide cross section of clients from both the commercial and public sectors. He currently runs a web design company called Headscape. When not doing client work he speaks on the subject of web design both in the UK and abroad. He also hosts the longest running and most popular web design podcast over at boagworld.com. Between speaking enagements Paul writes articles for a number of web design publications.
Book Reviews
“It's written in a very easy to understand way, even if you have no prior knowledge of the topic.”
—Carson Pierce, Idea Market Design
About the Early Access Version
This Early Access version of Website Owner's Manual enables you to receive new chapters as they are being written. You can also interact with the authors to ask questions, provide feedback and errata, and help shape the final manuscript on the Author Forum
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