New Book Released: Technology Paradise Lost by Erik Keller
Manning Press Release --- For Immediate Release
Technology Paradise Lost Reveals Fundamental Shift in IT Spending New Book Disputes Claim that Technology has Reached Commoditization Stage
Greenwich, CT - April 20, 2004 Today's companies are grappling with critical business and technological issues, the most important of which is how to leverage IT investments for optimal business results. Hype over the issue of IT significance muddies the waters of understanding and minimizes the importance of specific uses of technology that improve a company?s bottom line.
A new book by veteran industry consultant and analyst Erik Keller challenges popular views about the importance and growth of IT. Technology Paradise Lost: Why Companies Will Spend Less to Get More from Information Technology (Manning Publications, April 2004) argues that technology is vital to a company?s success, and offers executives a guide to getting the most from their IT investments in the new market reality.
"I very much enjoyed reading Erik Keller's book, Technology Paradise Lost," said Gary Beach, Publisher, CIO Magazine. "I found his arguments compelling and more practical than the points made by Nicholas Carr. For buyers and sellers of technology who are looking for practical tips on how to get the most from technology investments, Technology Paradise Lost is a must read."
In Technology Paradise Lost, Keller contends that IT spending is poised to shrink due to a fundamental shift in the way companies buy and use technology. The importance of IT has not decreased - rather, Keller argues that companies have shifted their spending habits based on lessons learned from the excessive 1990s, and they now spend less to get more from their IT investments. Keller uses economic, technological and market data to prove his argument. Technology Paradise Lost also reveals new "IT spend" thinking inside some of the country's most complex and successful organizations - including Merrill Lynch, Jet Blue, Harrah's, and Motorola - which have cut IT spending and experienced marked gains to their bottom lines. Each chapter closes with separate survival guides for IT buyers and sellers.
Technology Paradise Lost is now available in bookstores nationwide and internationally. The book is an imperative read for executives trying to turn a profit in today's business landscape:
"The book argues that lower costs from offshore outsourcing, cheaper hardware, open-source software and pay-as-you-go computing will make it possible to really do more with less money." - Mitch Betts, Computerworld
"One of the best business-oriented information management books I've read." - David F. Carr, Senior Technology Analyst, Baseline
"A thought leader describes a new way of thinking about technology spending." - Chuck Phillips, President, Oracle Corporation
ABOUT THE AUTHOR
For more 20 years Erik Keller has been an IT consultant and analyst for many of the Fortune 500 companies and leading technology vendors. He is currently the principal of Wapiti LLC and a Research Fellow in residence at AMR Research. Keller spent over a decade at Gartner Inc. where he was a Research Fellow and managed the enterprise application software group. While there, he was one of the analysts who coined the term ERP. Keller is a featured speaker at leading IT industry events, including the upcoming Enterprise 2004 conference being held in Las Vegas on May 2 - 4. ABOUT THE PUBLISHER Manning Publications is a publisher of high-quality technology books for software developers and managers. Manning is based in Greenwich, CT. www.manning.com
ABOUT THE BOOK
TITLE: Technology Paradise Lost: Why Companies Will Spend Less to Get More from Information Technology
AUTHOR: Erik Keller
PUBLISHER: Manning Publications Co.
PRICE: $24.95/ Hardbound/ 270 pages
ISBN: 1932394133
PUB DATE: April 2004
