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Get inside the heads of Marjan Bace, Manning publisher, Mike Stephens, our Associate Publisher, and Ron Tomich, our Head of Sales and Marketing who write about our books, the publishing business, and other topics.

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July 16, 2004

Hibernate in Action rocks

I have a tendency to think about things that worry me--things that are not working well. So, let me even the score by talking about something positive: it's looking like Hibernate in Action will be a really successful book for us.

My confidence is obviously based on the explosive growth in Hibernate adoptions, but more directly it's based on the early responses to the book itself.

An initial indicator for us is how well a book does in the Manning Early Access Program. As of today, the number of MEAP subscriptions for this book is 3-4 times that of a typical Manning book and that will grow since there's a few more weeks left before the book ships. On the retail side, even before they have sold a single copy, retailers have started sending in reorders. Bookpool.com has reordered, Baker&Taylor is reporting impressive demand in the last month, BN.com has now ordered two and a half times their normal number and the brick and mortar B&N has just upped their order by a good percent.

You have to give it to them... (Gavin and Christian, of course).

Comments

Iain wrote:

Hi, If you purchase the hard copy book from the Manning website, you are eligible for a free eboook. However, our cart is currently unable to make this offer automatically (we're in the middle of upgrades so this is possible). However, the opposite is automatic - buy the ebook first. Then use the ebook order code as the discount code when purchasing the print book. This discounts the full price of the ebook towards the hard copy price - essentially making it free. If you did purchase a hard copy from us and want an ebook, send an email to ebooks@manning.com with your hard copy order code and we'll set up a download for you. -iain

Hari wrote:

Why is not the ebook download available for everyone who has purchased the book? I have a hard copy and sometimes an ebook is quicker to reference.

nidget wrote:

I've read it twice with an equal pleasure. It's probably one of the best IT book I've bought in the last two or three years. And you have a lot of other really good books too (I won't give the titles here as it could disadvantage other books from you catalogue that I haven't read). Thank you for bringing so many good titles to the community.

Posted by Marjan Bace at 05:35 PM | Permalink | Comments (1) | TrackBacks (0)
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